Video streaming service of Apple to be cheaper than Netflix

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The previous week witnessed one of the biggest deals in the video content streaming world when Apple signed a “unique, multi-year content partnership” with Oprah Winfrey. As part of this partnership, Apple and Winfrey “will create original programs that embrace her incomparable ability to connect with audiences around the world.”

As per a report from Recode, which quotes one TV executive who has spoken to Apple, the Cupertino-based tech giant “intends to sell a standalone subscription to its original video shows, priced below Netflix, whose standard offering costs $11 a month in the US.”

The report also speculates that the iPhone-maker may “make some or all of the content available for free for users of Apple’s TV app.”

For those unaware, Apple has been working on its streaming platform since a while now. Last year, it signed bigwigs such as Steven Spielberg, Reese Witherspoon and Jennifer Aniston. But most of is under wraps and as per industry speculations, won’t be out until the spring of 2019.

The Indian content streaming market has gained momentum in the past couple of years with international players such as Amazon Prime Video and Netflix entering with its original as well as bought content. It is therefore quite possible that this Apple upcoming service may make its way to India soon after it is launched.

Netflix launched its service in India back in 2016 and as part of its launch strategy, which still continues, gives the first month of access free to users in India. Users have an option to choose from three plans starting at Rs 500 a month. By the end of that year itself, Amazon too made its way to India with its video on demand streaming service called the Amazon Prime Video. The subscription to the Prime Video is included with Amazon Prime subscription. At the time of the launch, the subscription to Prime was priced at Rs 499 per year but was then revised to Rs 999 per year after almost one year.

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